Aligning Value with Vision: Why List Price Matters More Than Ever
More than three years into a transformed real estate cycle, the luxury market in Naples, Florida continues to evolve. With it, the approach Sellers must take to price their homes effectively has changed. As experienced advisors navigating shifts from 2008 to 2025, we’ve learned that success follows Sellers who lead with strategy, not sentiment.
Yet even now, resistance remains. Many Sellers continue to base expectations on outdated comps or emotional equity such as memories, renovations, or what a neighbor’s home fetched six months ago. In this market, that mindset can cost both time and equity.
Data, Not Hope: How We Price with Purpose
Our pricing recommendations are built on more than opinion. We consult with local appraisers, analyze hyperlocal trends, and draw from constant on-the-ground education. Our advisory approach is not about chasing listings. It’s about earning results.
We have respectfully declined listings this year when pricing expectations were not aligned with market reality. In doing so, we’ve protected both our customers and our integrity.
Many of those same homes later sold, but only after price reductions, increased days on market, or ultimately at levels well below where we had initially advised.
One customer texted us multiple times this year to thank us for pricing proactively. Their home sold swiftly, and they were able to move forward with clarity. Meanwhile, their competition — properties listed at aspirational levels — lingered on the market, expired, or sold for less after significant time lost.
Today’s Buyer is Discerning and Has Options
Buyers in the Naples luxury market are highly informed. They compare your home not only to others on the market but also to new construction, off-market offerings, and lifestyle-specific value points.
Homes with older roofs, deferred maintenance, or high insurance premiums are scrutinized more than ever. If your home has not been prepped — from curb appeal and painting to updated interiors or pre-listing inspections — pricing alone won’t bridge that gap.
Price is Not a Guess. It’s a Strategy.
The fear of leaving money on the table is common. But the greater risk in today’s market is overpricing and missing your moment. Price, condition, and location determine value — not memories, wishes, or outdated benchmarks.
If your goal is to move forward, whether to simplify, invest elsewhere, or enjoy your next chapter, the right price is your most powerful tool.
When You List with Us, We’re All In
Spencer and I don’t just list your home. We live with it. It’s a nightly conversation, a morning check-in, and a full-time commitment to your success. We only take on listings where we can fully deliver, and that starts with an honest pricing conversation.
We will not tell you what you want to hear. We will tell you what the market is saying. When that advice is followed, the results speak for themselves.
Final Thought: The Market Rewards Proactivity
The most successful sales in Naples today are not lucky. They are strategic. They begin with thoughtful pricing, data-backed decisions, and advisors who understand how to position your home in a competitive and rapidly shifting landscape.
If you’re thinking about selling, or simply want to understand your property’s place in today’s market, we invite you to have a real conversation.
Phillip & Spencer Rigsby
Rigsby Luxury Group
Premier Sotheby's International Realty
📱 239.494.2563
💻 FindingNaples.com
390 Broad Ave. S.
Naples, FL. 34102
