What If the COVID-Era Real Estate Market Never Happened?
A Naples Perspective for Today’s Sellers and Buyers
Let’s rewind for a moment.
From 2019 to 2022, the Naples real estate market experienced one of the most dramatic growth spurts in the country. Prices surged. Inventory vanished. Buyers from all over the U.S. zeroed in on our coastal luxury lifestyle, and many homes sold in record time—often sight unseen.
That momentum came during what we now call the COVID-era real estate market, and it pushed values well beyond the pace of normal appreciation.
But what if that market had never happened?
A Different Timeline: Where Prices Would Be Without the Spike
Before the pandemic, Naples real estate was appreciating at a steady 3 to 5 percent per year. If we had followed that path through 2025, prices would have risen about 27 percent over six years.
Instead? Naples prices shot up nearly 86 percent between 2019 and early 2022. That means today’s home values are significantly higher than where they would have been—simply because of how intensely our market accelerated during that period.
Naples Outperformed Much of the U.S.
Many U.S. markets saw a lift during the COVID-era, but Naples stood out. Our luxury positioning, tax-friendly climate, and waterfront lifestyle created a pull that few destinations could match.
Buyers weren’t just looking for more space—they wanted more lifestyle. And Naples delivered.
Why This Matters for Sellers Right Now
You may be hearing that the market is cooling, or that prices are adjusting in the Sunbelt. And yes, in most areas, they are. But here’s the reality: Naples homeowners are still in a great position to sell.
If you purchased before or during the early part of the pandemic, you’ve likely built considerable equity. Even with a bit of softening in 2023–2025, values are still far above where they were just a few years ago.
And here’s the kicker: inventory is up, but serious buyers are still out there—especially in the luxury space.
Why It Also Matters for Buyers
If you’ve been on the sidelines, this could be your moment. More homes on the market means more choices. You can take some time, negotiate, and enter a premium lifestyle market without the chaos of bidding wars.
Naples is still a top-tier destination—and buying into this market, even post-surge, is a smart long-term play.
Final Thoughts
Whether you’re considering listing or just watching the market, context matters. The COVID-era real estate market pushed Naples into a new value tier. Today, we’re seeing a natural reset—but one that still puts sellers in a uniquely strong position.
If you’re ready to talk strategy, I’d love to help you navigate what’s next.
Phillip M. Rigsby, P.A.
Global Real Estate Advisor
Premier Sotheby's International Realty
239.494.2563
FindingNaples.com
