How to Price Your Home Strategically in the Changing Naples Market
With inventory levels rising and buyer behavior shifting in 2025, strategic pricing is more important
than ever. Here's how smart sellers are staying ahead of the curve in the Naples luxury real estate
market.
What's Changing in Naples?
- Inventory is up over 67% compared to last year
- Days on market are increasing
- Buyers are negotiating harder, shopping for value
3 Keys to Pricing Right in 2025:
1. Know the Competition
Analyze active listings and pending sales in your community-not just closed comps from months
ago.
2. Price to Get Attention
The first 2 weeks on market are the most critical. A home priced too high risks becoming stale and
overlooked.
3. Be Ready to Adjust Quickly
Track showing feedback and online interest. If you're not getting traction, don't wait 60
days-reposition immediately.
Pro Tip:
Consider pricing slightly under fair market value to create urgency, this is especially helpful for those who have purchased prior to 2022 and have built in equity. Again, only for the serious that have plans and goals that would make them happier in a different home or location. It's a proven strategy in a shifting market.
Thinking of selling your home in Naples? Let's get strategic.
Call Phillip Rigsby at 239.494.2563 or visit FindingNaples.com
